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Logo & Secrets

Designing a Logo is one of the most difficult tasks in the field of Graphic Designing.

A Logo must convey a Message which the Product / Company tries to Convey to the People. A Logo must represent the field in which the Company works on. For example a Human Resource Consulting firm will show images of People etc; Some times it will also hold some Secret Message .. have a look at the following Logos.

The FedEx logo look like a plain text based logo but if you take a second look between the E and the x you will see an arrows which represents the speed and accuracy of the companies deliveries.


The Baskin Robbins logo may look like it includes a simple BR above the name but if you take another look you will that it includes a pink number 31. This is a reference to the original 31 flavors.


The Chick-fil-a logo incorporates a chicken into the C. Although this isn’t very hidden, it is still very clever.


The Amazon logo is an extremely simple logo and while the arrow may just look like a smile it actually points from a to z. This represents that Amazon sell everything from a to z.


The Treacy Shoes logo is very cute logo with a shoe hidden between the t and s.


The Museum of London logo may look like a modern logo design but it actually represents the geographic area of london as it as grew over time.